Hotel Südwäldchen

Branding / identity design / art direction / web design

Hotel Südwäldchen Is a small beach hotel located on the island of Sylt, just off the cost of Germany in the NorthSea. The brief was to design a new visual identity and website to attract a younger audience and communicate the hotel's unique location and personal service.

With the brand concept: "The friendly hotel, Through the trees, By the sea."

we created a new visual identity with a; Smiling Anchor logo , clear and friendly typography, and color pallet system based on the geographic environment surrounding the hotel. But also a dynamic website that extends the hotels digital service and visualizes data such as; weather, social media, and events in order to connect the hotel closer the island's community.