Spendrups / Brutal Brewing

Packaging design / concept

Cold eyes is a packaging concept for Brutal Brewing, a beer producer owned by the large brew house Spendrup's. We wanted to tackle the fact that the Swedish alcohol monopoly sells only unrefrigerated beer to its consumers. So using the printing technique of thermostatic ink creates changes in the design depending on temperature, and in this case a beer that looks at you when it's cold. The pattern design shapes contain hidden messages and clues to secret pop-up parties as cold beer should be enjoyed together with other beer drinkers in the sun.