My name is carl dackö and...
Yes, I am the kickass freelance senior designer and art director you've been looking for.

identity design / brand concept development / Visual design / art direction / ux & ui design / packaging design


Belief & thinking

A little bit about myself

I have +15 years of experience working in the design field. And currently, I am working as a freelance for agencies around Europe as well as with my own project based clients. During my career, I have worked with all types of clients and industries ranging from; brand design and digital, to advertising and service design.

I took my BA in Graphic Design at St Martin's London and my MA, Masters in Business Design at the University of Gothenburg. I really shine when it comes to identity design and branding concepts, that more then often results in Web-, UI- and Packaging design.

I believe that there are few things in life that are more beautiful than when function mixes up with creativity and aesthetics, and I get a real kick out of great solutions that work for tight budgets.

I can take the Design lead on a project or assist a current design team. But the really good thing about me is that I am comfortable being dropped into any project situation and can be up-and-running straight away. Last but not least I respect wood.

My skillz

Design Disciplines and type of projects

Identity design

Branding concept

Art direction

Packaging design

UI / web design

Graphic Design


Brand Positioning

Publishing design

the work

Some examples of projects

resume timeline

A summery of my experience and education

2014 Lecture
University of Gothenburg

Lecture and workshop on a Brand personality tool for first-year master students.

2012 award
Albert Ekmans Fond

For artistic hight in visual communication in strategic business thinking

2010 - 2012
MA, Master of Science in Business Design

HDK School of Design and Crafts + School of Business, Economics and Law at the University of Gothenburg.
A project-based course with a strong focus on Business development, design processes, and workshop techniques.

2006 award
honorary D&AD global student

2004 - 2006
BA (Honours) Graphic Design

Central St Martins College of Art and Design, London.
A 3-year course with a strong focus on identity design and branding. + exchange The University of Art and Design, Helsinki

presentand future
Full-time Freelance

Including own clients for Dackoform. Print and digital art direction work for with international clients in a wide range of industries clients all over Europe.

2012 - 2014
Design Director

Pocket, Stockholm & Oslo Design and concept development for UI / Web and identity projects.

2010 - 2012
Self-employed & freelance work

2006 - 2010
Senior Brand Designer

Iconic, Berlin & London Senior designer, lead identity designer on concept development in a wide range of industries.

2000 - 2004
Art director

Caramel Communication, Gothenburg

There is no such thing as a boring client or project, only badly written briefs.